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Bulk Messaging Campaigns: Telegram-Specific Insights
Oct 2, 2025
Telegram is a standout platform for bulk messaging, offering tools to reach large audiences efficiently. With 1 billion monthly active users and features like Supergroups (up to 200,000 members), unlimited subscriber Channels, and bots capable of automating 1,000 messages per second, it’s ideal for businesses aiming to scale outreach. Unlike other platforms, Telegram doesn’t charge per message or require pre-approvals, making it cost-effective for campaigns. Tools like CRMchat enhance lead generation, automation, and deal management, all within Telegram.
Key highlights:
Global reach: 1 billion monthly users, 450 million daily active users.
Engagement: 98% open rate; users spend ~3 hours 45 minutes/month on the app.
Automation: Advanced bot API supports high-speed message delivery and integrations.
Flexibility: Unlimited device sync, large file sharing (up to 2GB), and Mini Apps for interactive campaigns.
Compared to WhatsApp, Discord, and Signal:
WhatsApp: Best for secure, personalized communication but limited group sizes (1,024 members) and higher costs.
Discord: Community-focused with real-time interactions but less suited for traditional bulk messaging.
Signal: Prioritizes privacy but lacks broadcasting and automation capabilities.
For large-scale outreach, Telegram’s features and automation tools make it a top choice. However, it’s important to note that default chats are not end-to-end encrypted, and bots cannot initiate conversations without user interaction.
Quick Comparison
Feature | Telegram | Discord | Signal | |
|---|---|---|---|---|
Group Size | 200,000 members | 1,024 members | Community-focused channels | No broadcasting features |
File Sharing | Up to 2GB | Up to 100MB | Unlimited (varies by server) | Minimal |
Encryption | Cloud-based (optional end-to-end) | End-to-end by default | None | End-to-end by default |
Automation | Advanced bot integrations | Limited to Business API | Extensive bot options | No automation |
User Base | 1 billion monthly users | 2 billion users | Niche communities | Privacy-conscious users |
Telegram’s scale, automation, and cost-efficiency make it a strong option for businesses, especially those targeting younger demographics or managing large campaigns.
1. Telegram Bulk Messaging
Telegram has become a powerhouse for bulk messaging, offering features that cater to large-scale communication needs. With 1 billion monthly active users as of March 2025, it holds the position as the 4th most popular messaging app globally, giving businesses access to a vast audience.
Message Delivery & Reach
Telegram’s infrastructure is built to handle massive messaging campaigns. Its Supergroups can accommodate up to 200,000 members, while channels allow for unlimited subscribers, making it an excellent choice for businesses aiming to broadcast messages to large audiences.
For automation, Telegram’s bot API is a game-changer. It supports sending up to 1,000 messages per second, far surpassing the free limit of 30 messages per second. This high throughput ensures smooth delivery even during large campaigns.
What sets Telegram apart is its lenient stance on automated messaging. While many platforms impose restrictions, Telegram actively supports bulk messaging. A notable example came in December 2019, when Bloomberg News moved its messenger-based newsletter service from WhatsApp to Telegram, citing the platform’s flexibility.
User Engagement
Telegram doesn’t just deliver messages - it drives engagement. Users spend an average of 3 hours and 45 minutes per month on the app, and 53.5% of its audience is aged between 18 and 34, making it particularly appealing for brands targeting younger demographics. With around 450 million daily active users, businesses benefit from strong visibility and quick responses to their messages.
Automation & Integration
Automation is where Telegram truly shines. The platform hosts over 10 million bots, handling everything from customer support to advanced sales workflows. These bots simplify bulk messaging and allow businesses to automate repetitive tasks.
For companies looking to integrate Telegram with their existing tools, CRMchat offers an efficient solution. It automates lead generation and deal management while providing access to over 7,000 integrations via Zapier. This makes it easy to create workflows that go beyond basic message broadcasting.
Another standout feature is Telegram’s Mini Apps, which had 500 million monthly active users by July 2024. These apps transform traditional broadcasts into interactive experiences, helping businesses engage users in more dynamic ways.
Analytics & Tracking
Telegram provides comprehensive analytics for both channels and bots, giving businesses valuable insights into their campaigns. Administrators can track key metrics like views, shares, and subscriber trends, enabling them to refine their strategies based on real data.
For more tailored tracking, Telegram’s open API allows businesses to develop custom analytics solutions. This flexibility ensures that companies can focus on the metrics that matter most to their goals.
The platform’s effectiveness hasn’t gone unnoticed. Prominent figures like Volodymyr Zelenskyy and Emmanuel Macron use Telegram channels for official updates, while major news outlets such as the Financial Times, Business Insider, and The New York Times leverage it for content distribution. This widespread adoption underscores Telegram’s reliability as a tool for large-scale communication.
2. Other Messaging Platforms (e.g., WhatsApp, Discord, Signal)
Platforms like WhatsApp, Discord, and Signal each bring their own take on bulk messaging, offering unique features and limitations that influence their effectiveness for business outreach campaigns.
Message Delivery & Reach
WhatsApp allows group sizes of up to 1,024 members and offers one-way broadcast channels. However, businesses must use pre-approved message templates via its Business API, which operates on a conversation-based pricing model.
Discord, on the other hand, is built around community engagement with topic-specific channels and real-time voice chats. This makes it better suited for ongoing interactions rather than traditional bulk messaging.
Signal prioritizes privacy with minimal data collection, but its lack of broadcasting features makes it less practical for large-scale outreach.
Each platform’s delivery methods directly shape how businesses can engage users and automate processes.
User Engagement
WhatsApp is tailored for direct sales and personalized customer support. Discord thrives in creating interactive communities through real-time discussions and topic-focused channels. Meanwhile, Signal appeals to privacy-conscious users who prefer secure, no-frills communication over marketing-heavy interactions.
Automation & Integration
Automation and integration capabilities vary widely. WhatsApp offers basic automation through its free Business app and advanced CRM integrations via its API. Discord stands out with its extensive bot integrations, connecting to tools like Spotify, Twitch, Google Calendar, Slack, Trello, and Jira. Signal, staying true to its privacy-first approach, does not support automation.
Analytics & Tracking
When it comes to analytics, WhatsApp provides basic metrics - like message stats and profile views - through its Business app. For deeper insights, its API supplies raw data that businesses can analyze using tools like Google Analytics or HubSpot. Discord tracks internal metrics but doesn’t offer user-facing analytics. Signal, with its minimal data collection policy, does not support campaign tracking at all.
These differences highlight the platforms' distinct strengths and trade-offs. As Andrey Palagin, Head of Marketing at Ummico, explains:
"Choosing between them is a question of priorities. If you want a simple, reliable app that everyone you know already uses, WhatsApp is the default. If you value features, customization, and a platform that feels more like social media, you're in Telegram's camp."
For businesses focused on bulk messaging, the choice boils down to specific needs. WhatsApp is ideal for personalized outreach with robust tracking. Discord is perfect for fostering vibrant community interactions. Signal, while limited in business features, remains the go-to for secure, privacy-focused communication.
Advantages and Disadvantages
When choosing between Telegram and other messaging platforms for your bulk messaging strategies, understanding the trade-offs is crucial. Here's a closer look at the strengths and weaknesses of Telegram compared to WhatsApp, helping you refine your campaign approach.
Telegram's Key Advantages
Telegram stands out with its ability to support larger groups and handle bigger file sizes than most other messaging apps. It also offers seamless multi-device synchronization, ensuring messages are updated in real time across an unlimited number of devices. This makes it particularly effective for teams managing complex outreach efforts efficiently.
Another major plus is Telegram's bot ecosystem, which enables advanced automation. For example, tools like CRMchat take full advantage of these capabilities, allowing businesses to automate workflows, extract leads from groups, and even manage deals directly within Telegram's interface.
Telegram's Notable Disadvantages
Despite its strengths, Telegram has some limitations worth noting. By default, Telegram chats are not end-to-end encrypted because messages are stored on its cloud servers. Users must manually enable "Secret Chats" to achieve true end-to-end encryption.
Additionally, Telegram bots face a restriction: they cannot initiate conversations. A user must message the bot first, which can limit the reach of automated campaigns. For businesses needing to maintain communication records, compliance can also be tricky. Secret Chats, with their self-destructing messages, cannot be backed up or monitored effectively.
WhatsApp's Strengths and Weaknesses
WhatsApp, on the other hand, boasts over 2 billion users and offers end-to-end encryption by default. However, its restrictive group size limits and file sharing caps can hinder bulk messaging campaigns.
Platform Comparison Overview
Feature | Telegram | |
|---|---|---|
Group Size | 200,000 members | 512 members |
File Sharing | Up to 2 GB | Up to 100 MB |
Default Encryption | Cloud-based (Secret Chats for end-to-end) | End-to-end by default |
Multi-Device | Unlimited devices | Up to 4 devices |
Business Automation | Advanced bot integrations | Requires Business API |
User Base | Global reach (43% of global online population) | Over 2 billion users |
Making the Right Choice
The best platform for your campaign depends on your specific needs. Telegram shines when it comes to large-scale outreach, offering unmatched group sizes, generous file-sharing capabilities, and powerful automation tools. On the other hand, WhatsApp is ideal for personalized and secure interactions, thanks to its default encryption and massive user base.
While Telegram emphasizes user privacy through its operational practices, businesses should stay informed about policy updates. For instance, recent changes to its terms of service allow metadata sharing with authorities holding valid legal requests. These evolving policies highlight the importance of staying current when selecting a platform for your messaging campaigns.
This comparison provides a solid foundation for making an informed decision tailored to your goals.
Conclusion
Telegram offers an impressive platform for bulk messaging, combining global reach with powerful features. With over 1 billion monthly active users and a delivery rate exceeding 95%, it ensures fast open rates and quick responses. Its capacity for large-scale campaigns is unmatched, supporting multimedia sharing, advanced automation, and audience sizes of up to 200,000 per channel. These capabilities, paired with its automation tools, make it a standout option for businesses.
The cost efficiency is another major advantage. For instance, sending up to 10,000 messages can cost less than $10. Success stories underline its potential: a FinTech agency reported $93,000 in revenue in just one month, while a CEO achieved a 20.8x ROI in a year. Whether it’s cold outreach or relationship building, Telegram’s automation and bot ecosystem empower businesses to run impactful campaigns.
In a world where many communication channels are oversaturated, Telegram provides a refreshing alternative. Its ability to handle rapid large-scale outreach, multimedia messaging, and advanced automation makes it an ideal choice for businesses looking to stay ahead of the curve.
FAQs
How does Telegram's bot API improve bulk messaging campaigns?
Telegram's bot API transforms bulk messaging campaigns by bringing in automation, personalization, and smooth integration. Businesses can streamline tasks like scheduling messages, extracting leads from chats and groups, and tailoring outreach efforts, which boosts both efficiency and effectiveness.
What’s more, the API’s adaptability supports AI-powered interactions, enabling smarter and more precise communication. This empowers businesses to connect with leads, engage their audiences, and increase conversions - all while leveraging Telegram’s robust platform.
How can businesses ensure secure and private communication when using Telegram for messaging?
Telegram comes packed with tools for business messaging, but it’s worth noting some privacy concerns. For one, account registration requires a phone number, and end-to-end encryption is only available in Secret Chats, which you have to manually enable.
To keep your communications secure, it's a good idea to use Secret Chats for any sensitive discussions. You should also enable two-factor authentication to add an extra layer of protection. For added privacy, consider using a disposable phone number during registration. Taking it a step further, using a VPN can help protect your communication and keep sensitive information safe from prying eyes.
How can businesses use Telegram's Mini Apps to create engaging marketing campaigns?
Businesses have a great opportunity to create interactive and engaging marketing campaigns using Telegram's Mini Apps. The platform offers unique tools like dedicated groups or channels, deep links, and share buttons, which can help attract more traffic and inspire user participation.
On top of that, integrating bots can add a layer of personalization by delivering tailored experiences or even rewards, which can significantly increase user engagement.
By making the most of these features, businesses can enhance community interaction and design smooth, engaging user journeys. This approach not only makes campaigns stand out but also helps businesses build stronger connections with their audience.
