How to Do Cold Outreach on Telegram for Web3 B2B Sales

Telegram is a top platform for Web3 B2B sales because of its privacy, encryption, and community-building tools. Here's how to use it effectively for cold outreach:

• Optimize Your Profile: Use a professional photo, clear username, and concise bio highlighting your Web3 expertise.

• Leverage Privacy Settings: Configure Telegram settings to balance security and accessibility.

• Join Web3 Groups: Engage in relevant channels by sharing insights and building credibility.

• Craft Tailored Messages: Personalize outreach by addressing specific pain points like scalability, security, or interoperability.

• Use Bots and CRM Tools: Automate lead management and track follow-ups with tools like CRMchat.

• Engage with Multimedia: Share videos, screenshots, or voice notes to make your outreach more compelling.

• Follow-Up Strategically: Time follow-ups based on engagement and address objections clearly.

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Setting Up for Cold Outreach on Telegram

Creating a Professional Telegram Profile

Your Telegram profile is like your digital business card, especially in the Web3 B2B space. To make a strong impression, ensure your profile reflects your professional identity.

Start with a high-quality display picture - this could be your company logo or a professional headshot (minimum 512px resolution). Choose a clear and relevant username that aligns with your business or role, making it easier for others to find you. Your bio should be short but informative, highlighting your role and expertise in the Web3 ecosystem.

| Profile Element | Example |
| --- | --- |
| Display Picture | Company logo at 512px resolution |
| Username | @CompanyNameWeb3 |
| Bio | "Web3 Solutions Architect helping DeFi projects scale securely"

Configuring Privacy and Security Settings

In Web3 communications, safeguarding your privacy is crucial. Telegram offers several privacy settings that you should adjust to maintain a balance between security and accessibility.

| Setting | Recommended Configuration | Purpose |
| --- | --- | --- |
| Phone Number | Set to "Nobody" | Keep your contact details private |
| Last Seen | Set to "My Contacts" | Limit visibility of your activity status |
| Profile Photos | Set to "Everybody" | Build trust by being visible |
| Two-Factor Authentication | Enabled | Strengthen account security

Once these settings are in place, you're ready to engage with Web3 communities confidently.

Joining Web3 Groups and Channels

Web3-focused groups and channels are excellent spaces to connect with like-minded professionals and potential collaborators. Use keywords like DeFi devs or DAO governance to find relevant communities.

Participate actively by sharing technical insights or answering questions. Avoid overt self-promotion - focus on building credibility through meaningful contributions. With your profile optimized and your presence established, you're ready to craft messages that resonate.

Creating Effective Cold Outreach Messages

Tailoring Messages for Web3 Prospects

Before reaching out, dive into your prospect's active projects and technical challenges. Use their group activity and on-chain data to gather insights. Address specific pain points often faced by Web3 projects:

| Pain Point | Message Focus | Example Value Proposition |
| --- | --- | --- |
| Scalability | Technical solutions | "Our protocol helped Chainlink reduce transaction costs by 40%." |
| Security | Risk mitigation | "We’ve protected over $2B in smart contract assets." |
| Interoperability | Cross-chain solutions | "Enable seamless cross-chain transactions with 98% reliability."

Crafting Engaging Opening Lines

"The key to successful cold outreach is personalization. You need to show that you've taken the time to research the prospect and understand their needs." - Alex Berman, Founder of Experiment 27

To grab attention, start with a personalized and relevant opening. Reference things like:

• Recent mainnet launches

• Protocol upgrades or audits

• Community-driven initiatives

• Governance proposals

These details show you've done your homework and make your message stand out.

Structuring Messages for Engagement

Keep your messages short and impactful - 3 to 5 sentences max. Focus on delivering clear value. Here's how to structure your outreach:

| Component | Purpose | Example |
| --- | --- | --- |
| Context | Establish relevance | Mention their recent DeFi integration. |
| Value Proposition | Highlight benefits | Share specific metrics or capabilities. |
| Social Proof | Build credibility | "Used by Polygon validators" or similar verified results. |
| Call-to-Action | Next steps | "Would you have 15 minutes this Thursday for a quick chat?"

A strong call-to-action (CTA) is crucial. Make it specific and time-bound. For example:
"Would you have 15 minutes this Thursday to discuss how we can integrate our security protocol with your DeFi platform?"

Once you’ve nailed the structure, you can use Telegram's automation tools (discussed in the next section) to scale this process while keeping it personal. A clear CTA also sets the stage for the follow-up strategies we'll dive into later.

Using Telegram Tools for B2B Sales

Using Bots and Automation

Telegram bots can simplify your Web3 B2B outreach by handling repetitive tasks while still keeping interactions personal. Here are some ways bots can help:

| Bot Function | How It Works |
| --- | --- |
| Lead Qualification | Asks automated questions to identify qualified leads |
| Follow-up Scheduling | Sends reminders to ensure timely follow-ups |
| Community Management | Shares updates and resources in relevant groups

To get the most out of these bots, integrate them with your existing tools. For example, you can set up custom commands to trigger responses or actions based on how prospects interact with the bot. These basics can also pave the way for using Telegram-specific CRM tools like CRMchat.

CRMchat: A Telegram-Based CRM Solution

CRMchat offers features tailored for managing Telegram sales workflows, making it easier to track leads and stay organized. Here's what it brings to the table:

| Feature | What It Does |
| --- | --- |
| Folder Sync | Keeps conversations organized by project stage |
| Daily Digest | Sends automated summaries of daily activities |
| Bulk Messaging | Handles large-scale outreach efforts

CRMchat comes in two versions:

• Personal (Free): Includes basic CRM tools, task management, and daily digests.

• Team: Adds collaboration features, integrations, and support for up to three team members.

Using Multimedia Content for Engagement

Multimedia content can make your outreach more engaging, especially when showcasing technical aspects of your offering. Here's how to use different types of content effectively:

| Content Type | Best Use | Quick Tip |
| --- | --- | --- |
| Video | Product demos | Keep them under 2 minutes |
| Voice | Quick updates | Great for informal check-ins |
| Screenshots | UI examples | Add short, clear captions

When sharing multimedia, optimize it for Telegram by using the platform's built-in compression. This ensures your files are high-quality but not too large.

"The key to successful multimedia engagement is maintaining a balance between informative content and file size optimization. Our data shows that short, high-quality video messages receive 40% higher response rates compared to text-only outreach."

Using multimedia strategically helps set the stage for the conversion tactics we'll cover next.

Follow-Up and Conversion Strategies

Timing Follow-Up Messages

Use CRMchat's engagement analytics to time your follow-ups effectively:

| <strong>Initial Response</strong> | <strong>Follow-Up Timing</strong> | <strong>Action Type</strong> |
| --- | --- | --- |
| No Response | 2-3 days | Send a value-driven message with industry insights |
| Viewed Message | 24-48 hours | Follow up with a gentle reminder emphasizing a specific benefit |
| Engaged but Silent | 4-5 days | Share a relevant case study to reignite interest

Messages sent between 10 AM and 2 PM local time tend to get 35% higher engagement rates. These timing patterns align perfectly with Telegram's activity tracking features mentioned earlier.

Addressing Objections in Web3

When dealing with objections, start by addressing security and technical concerns. Here’s how:

| <strong>Objection Type</strong> | <strong>Response Strategy</strong> | <strong>Proof Points</strong> |
| --- | --- | --- |
| Privacy Concerns | Emphasize Telegram’s end-to-end encryption | Reference Telegram’s robust security protocols |
| Implementation Complexity | Suggest a phased integration process | Share examples of successful migrations |
| ROI Uncertainty | Present time-to-value metrics from similar DAOs | Include specific results tied to timelines

Leverage the security credentials highlighted in your professional profile setup to reassure potential clients and address their concerns effectively.

Moving Conversations to Meetings or Calls

Turn chat interactions into actionable meetings using CRMchat's calendar integration. The key is to propose a clear agenda and timeframe:

| <strong>Stage</strong> | <strong>Action</strong> |
| --- | --- |
| Initial Interest | Share a short 2-minute demo video |
| Active Engagement | Suggest a protocol alignment call |
| Technical Discussion | Offer a solution walkthrough session

Be direct about the value of the meeting. For instance, you could say:
"I'd love to show you how we helped DeFi Protocol X cut their integration time by 65% using our solution. Would you have 15 minutes this Thursday?"

This approach ensures the conversation moves forward with a clear purpose.

Conclusion: Key Points for Telegram Cold Outreach

Why Telegram Works for Web3 B2B

Telegram has become a go-to platform for Web3 B2B sales, offering features that make it stand out from older outreach methods. Its strong encryption and focus on privacy appeal to Web3 businesses that prioritize security. Plus, its ability to support decentralized communities and integrate with tools like CRMchat makes it ideal for building meaningful business connections.

| Feature | How It Helps Your Business |
| --- | --- |
| Community Support | Provides direct access to Web3 leaders |
| CRM Integration | Helps refine outreach with actionable data

These features, combined with the strategies we’ve discussed, create a solid foundation for Web3 sales efforts.

Steps to Sharpen Your Outreach Game

To make the most of Telegram for cold outreach, focus on these key steps:

• Optimize your profile: Highlight your Web3 credentials to build trust.

• Personalize your messages: Use insights specific to Web3 to make your outreach stand out.

• Leverage analytics: Use tools like CRMchat to track performance and refine your approach.

Related Blog Posts

• Deal Pipeline Management in Telegram: Best Practices

• Telegram Outreach: how to reach hundreds of clients without being blocked

• How to Write Effective Cold DMs for Web3 Sales

• How Telegram CRM Simplifies Cross-Platform Messaging