How CRMChat Used CRMChat for B2B Sales: Meta Growth Experiment

Hey, it's Serge from CRMChat. When you build a growth tool, there's no better way to prove its effectiveness than using it to grow your own business. That's exactly what we did - we used CRMChat to reach Web3 founders and C-level executives, sharing the exact workflow we used to find them.

The result: strong engagement, 3 new trial customers, and proof of our methodology in the most authentic way possible. In the end, I shared screenshots with responses from prospects on our transparent messaging, which was incredible.

The Strategy: Transparency as Growth

Instead of hiding our methods, I made our entire workflow transparent. The sequence walked prospects through exactly how we found them and how they could replicate the process for their own businesses.

The Clay + CRMChat Workflow

Step 1: Prospect Research in Clay

I used Clay's filtering system to find Web3 companies:

• Company size: 11-50 employees

• Industry keywords: Web3, Crypto, DeFi

• Contact enrichment: Mobile phones for Telegram conversion

Step 2: Decision-Maker Identification

Clay's filters helped identify the right contacts:

• Job titles: Owner, Partner, C-suite, VP, Director

• Contact method: using Clay's enrichment, I enriched my prospect list with Mobile Phones, which I then converted to Telegram usernames using CRMChat tools.

This process yielded 175 qualified Telegram prospects in 30 minutes.

The Four-Message Sequence

Message 1: Direct Introduction

"Hi {First Name}, I'm Serge, Head of Product at CRMChat. I was looking for founders and C-suite of Web3-related businesses and found your TG... using CRMChat :)

I know that most conversations in Web3 occur on Telegram, so we built a Telegram-native CRM and Outreach app, which I thought might be relevant for you.

We can help you find your target audience on Telegram, send scheduled outreach sequences, and track your business chats with a CRM we're all used to.

You can find a link to CRMChat in my bio. I have a few more messages scheduled just to ping, but let me know if it's not interesting, so I'll stop them right away.

But if you'd like to grow {Company Name} with targeted campaigns (just like this one), I'm happy to show you how I just did it."

Message 2: Industry Context (3 days later)

"Hey {First Name}, a friendly ping, as I promised earlier.

After 5+ years of B2B sales, I see Email/LinkedIn outreach getting overcrowded, so it's a good time to explore alternative ways of breaking through the noise, like Telegram, and be among the first here. What do you think?

Happy to share the CRMChat workflow I used to reach out to you, or send a link to schedule a meeting to explore this.

P.S. on our website, you can explore case studies of how other companies like uForce, hao.vc, and web3wave are already growing their business on Telegram".

Message 3: Workflow Reveal (5 days later)

"Hi {First Name}, as a small gift, I thought I could share my CRMChat workflow I used to reach out to you, so you could evaluate if it works for {Company Name}:

1. Go to Clay and find companies with 11-50 employees and description keywords like Web3, Crypto, DeFi

2. Find decision-makers in these companies using seniority levels like Owner, Partner, C-suite, VP, Director

3. Find their mobile phones using Clay's built-in enrichment tools

4. Convert these mobile phones into Telegram usernames with the CRMChat built-in feature

5. Upload this list to CRMChat outreach sequence and create messages with custom snippets like {first_name} and {company_name}.

This exact process took me 30 minutes and generated a 23% response rate*. Happy to guide you through this workflow step-by-step. Do you think this might be a relevant growth strategy for you?"

*Serge's comment: the response rate was 23% in the beginning, but then declined slightly - read below 😅

Message 4: Final Follow-up (7 days later)

"Hi {First Name}, I've reached out a few times with a growth idea for {Company Name}, but haven't heard back from you. This could mean:

1. Interested, but no time to reply - I can arrange a brief 15-minute call at your convenience.

2. Not the right person - could you kindly direct us to the right point of contact?

3. The timing isn't right - shall we connect for the next quarter?

4. You're using a different growth strategy that's working well - I'd love to hear about it.

Please let me know which of these is the right assessment, and I'll be guided accordingly."

The Results

• 175 messages sent to Web3 decision-makers

• 69% open rate (120 messages read)

• 11% reply rate (19 responses)

• 3 new trial customers acquired

• 30-minute setup time for entire workflow (once you get familiar 😉)

Why This Approach Worked

Transparency Built Trust: Sharing our exact workflow demonstrated confidence and gave prospects immediate value.

Educational Content as Sales: The sequence doubled as a tutorial, teaching prospects while showcasing our platform.

Meta Marketing Effect: Using CRMChat to promote CRMChat created natural conversation starters and proved our effectiveness.

Industry-Specific Targeting: Web3 companies already understand Telegram's value for business communication.

Key Takeaways

Use Your Own Product: The most authentic way to demonstrate value is using your tool for your own growth.

Share Your Methods: In a crowded market, transparency can be more powerful than generic sales messages.

Teach While You Sell: Educational outreach builds credibility and may lead to future conversions even if prospects don't buy immediately.

Meta Campaigns Work: Self-referential marketing creates authenticity that resonates with prospects.

The Template for Replication

1. Research: Use Clay to identify companies matching your ideal customer profile

2. Filter: Apply size, industry, and role-based criteria

3. Enrich: Gather mobile contact information through Clay's tools

4. Convert: Transform phone numbers into Telegram usernames via CRMChat

5. Automate: Deploy personalized sequences with educational content

6. Teach: Share your methodology as part of the outreach value

This Clay + CRMChat workflow is now available as a standardized process for customers looking to replicate our 23% response rate success.

The meta lesson: when you can say "we used our own tool to reach you," you've already won half the battle.