FinPR, a specialized Web3 marketing firm

helping blockchain projects boost visibility through PR, KOL campaigns, and community growth, needed an efficient way to connect with potential clients at Token 2049 Singapore.

When FINPR decided to use CRMChat's automated outreach platform to build their conference meeting pipeline, they closed 3 new client deals while achieving a 500% return on investment.

Key Results:

• 3 new client deals closed from Token 2049 outreach

• 500% ROI on CRMChat investment

• 11% reply rate (58 responses from 512 messages)

• 48% open rate (246 messages read)

The Challenge: Standing Out at a Crowded Conference

We spoke with Alex Khvalko, Priority Client Manager at FINPR, about their Token 2049 strategy.

"Token 2049 Singapore is incredibly competitive," Alex explains. "With thousands of attendees and hundreds of service providers, you need a systematic way to reach decision-makers before everyone else does. Random networking at the event isn't enough - you need pre-scheduled meetings with qualified prospects."

The Strategy: Pre-Conference Outreach

Targeting Web3 Decision-Makers

FINPR leveraged a ready-made Web3 decision-makers database to identify prospects attending Token 2049:

• Blockchain project founders needing marketing support

• C-level executives at crypto startups

• Business development leaders at established Web3 companies

Two-Message Sequence

FINPR created a strategic sequence combining business development with immediate value:

Message 1 - Value Introduction: "Hi {name}, will you be attending TOKEN2049 Singapore? I'm with FINPR, a Web3 marketing agency helping projects boost visibility through PR, KOL campaigns, and community growth. Here's our pitch deck if you'd like to take a look: https://finpr.me/pd. Would be glad to explore potential collaboration."

Message 2 - Follow-up (3 days later): "Hey {name}, just following up! If you're planning to attend TOKEN2049, we have tickets available at a discounted price of $499 (the current official price is $999 now). Would that be interesting?"

Implementation: Multi-Account Distribution

FINPR utilized four different Telegram accounts to scale their outreach, enabling them to increase message volume beyond single-account limits while maintaining deliverability and a personal touch. 

Deals were automatically created in the CRM when prospects replied to their outreach messages, and an 'unread' mark appeared in the deal card, enabling the team to continue the conversation manually.

The Results: Conference Success

Strong Engagement Metrics

• 512 total prospects contacted from the Web3 database

• 48% open rate (246 messages read)

• 11% reply rate (58 prospects responded)

• High-quality conversations with qualified prospects

Business Impact

"The campaign exceeded our expectations," Alex shares. "We closed 3 new client deals directly from the Token 2049 outreach, which gave us almost a 500% return on our CRMChat investment."

The systematic approach allowed FINPR to build relationships before the conference rush, qualify prospects in advance, and schedule focused meetings with serious buyers.

Why This Approach Worked

Web3 Market Dynamics

The blockchain industry's Telegram-native culture made this approach particularly effective. Decision-makers are active on Telegram daily and prefer direct communication over formal channels.

Value-Driven Messaging

FINPR's success came from combining clear service positioning with immediate value (discounted conference tickets) and event-specific relevance.

Event-Driven Timing

Aligning outreach with Token 2049 when prospects were actively seeking connections created natural engagement opportunities.

Key Success Factors

Pre-Conference Strategy: Build meeting pipelines before events rather than relying on random networking.

Industry-Specific Targeting: Use specialized databases that understand your market's decision-makers.

Value-First Approach: Lead with immediate value alongside business propositions.

Multi-Account Scaling: Leverage multiple accounts to increase outreach volume while maintaining a personal touch.

Platform Benefits

CRMChat provided FINPR with unified campaign management across multiple accounts, automated sequencing with personalization at scale, and real-time analytics for performance tracking.

Looking Forward

"CRMChat transformed how we approach conference networking," Alex reflects. "Instead of hoping for chance meetings, we now build strategic pipelines in advance. The 500% ROI speaks for itself."

FINPR now plans to replicate this systematic approach for other major Web3 conferences, using the same methodology that delivered strong results at Token 2049.

About CRMChat: CRMChat is a Telegram-native CRM and automation platform designed for teams conducting business development through Telegram.

About FINPR Agency: FINPR is a specialized Web3 marketing agency helping blockchain projects boost visibility through PR campaigns, KOL partnerships, and community growth strategies.