Dynamic Campaigns based on Lead Stage / Custom Property
Oct 15, 2025
Serge Borisov
Introduction
The Dynamic Sequence feature allows you to automate sending a series of personalized messages to your CRM Telegram leads. This is the perfect tool for running automated follow-up campaigns for leads that were assigned a certain custom property or reached a certain CRM stage.
Step 1: Set up a custom property / CRM stage
Before creating a sequence, you need to prepare the custom properties that you will use to filter your leads. To do this, go to 'Custom Properties' and set up the relevant properties.
We've already prepared some default properties, such as 'Stage'. For instance, if you select 'Stage' as a filter for your dynamic campaign, all leads moved to that stage in the sequence will be added to the dynamic outreach sequence.
Step 2: Creating a Dynamic Sequence
With your custom properties ready, you can now create a dynamic sequence in the platform. You can find this feature in the main navigation under Outreach > Sequences > New Sequence > CRM Leads.

Select the custom properties that you want to use for filtering. You can combine two or more filters; for example, 'Stage' and 'Industry'. This will ensure that only leads on that stage and with that industry tag are added to the dynamic sequence.

Next Lesson: Telegram Outreach Tips and Best Practices
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