How ATM.day Manages Telegram Chats with 200+ Crypto KOLs

The Setup

ATM.day runs ML algorithms that analyze 20,000+ profitable wallets to discover trending tokens before they pump. 72 calls per day, 82% win rate, 190% average ROI to ATH.

The challenge? Managing 200+ crypto KOLs who promote their partnerships and airdrops. When you're launching a campaign with karta.trade or coordinating token drops, you need to hit dozens of influencers simultaneously with personalized messages and unique referral codes.

Managing this through regular Telegram is impossible. Scattered DMs, lost context, no tracking.

Enter CRMChat.

Key Results:

• 200+ KOL relationships organized in one pipeline

• 134 messages sent in minutes for karta.trade airdrop campaign

• Professional coordination without leaving Telegram

• Zero missed follow-ups with automated sequences

The Problem: Crypto Moves Too Fast for Manual DMs

ATM.day operates in memecoin and DeFi trading—the fastest-moving markets in crypto. Their KOL network includes:

• Founders of major projects

• Top Arabic crypto influencers with massive followings

• DeFi protocol advisors

• Trading community leaders

Each needs:

• Instant updates on new partnership airdrops

• Unique referral codes for campaigns

• Quick answers to time-sensitive questions

• Regular engagement to maintain relationships

The manual approach was broken:

• Hundreds of Telegram DMs to track

• No system for who got which update

• Campaign launches took 2-3 days of copy-pasting

• Missed follow-ups = burned bridges with high-value KOLs

When ATM.day partnered with karta.trade for airdrops, they needed to hit their entire KOL network in hours, not days. Traditional CRMs don't work because crypto KOLs don't check email—they live on Telegram.

The Solution: CRM Inside Telegram

CRMChat brings full CRM functionality directly into Telegram. No app switching, no forcing KOLs to use external tools.

Pipeline Organization

ATM.day segments its KOL network into tiers:

• Active Partners: Regular promoters, first to know about campaigns

• Engaged Community: Active users who occasionally share

• VIP Tier: Top-tier influencers requiring white-glove treatment

• Campaign-Specific: KOLs recruited for particular partnerships

When karta.trade drops, they filter for "Active Partners" and blast personalized messages in minutes.

Automated Sequences for Drops

Standard airdrop sequence:

1. Initial blast with campaign details + unique ref codes

2. Follow up after 3 days for non-responders

3. Results share showing campaign performance

What used to take 3 days of manual DMs now takes 30 minutes to set up.

Notes & Relationship Tracking

Every KOL interaction logged:

• Partnership interests and collaboration ideas

• Past campaign performance

• When promotional agreements renew

• Specific preferences and communication style

Reminders ensure nothing falls through.

Real Campaign: Karta.Trade Airdrop

Karta.trade is the first Telegram trading terminal with a real-time market map. ATM.day partnered to drive adoption through joint airdrops.

The Message

Hey @username, we've started doing partner airdrops for karta.trade traders.
The first one just went out with $ATM.

Next drop is coming in a matter of days — all you have to do is trade on karta, every day.

Would be awesome if you support the post with your ref link!

Btw for now please use krt.so/@reflink as your ref link (where @reflink is your unique code)

[campaign link]

Hey @username, we've started doing partner airdrops for karta.trade traders.
The first one just went out with $ATM.

Next drop is coming in a matter of days — all you have to do is trade on karta, every day.

Would be awesome if you support the post with your ref link!

Btw for now please use krt.so/@reflink as your ref link (where @reflink is your unique code)

[campaign link]

Hey @username, we've started doing partner airdrops for karta.trade traders.
The first one just went out with $ATM.

Next drop is coming in a matter of days — all you have to do is trade on karta, every day.

Would be awesome if you support the post with your ref link!

Btw for now please use krt.so/@reflink as your ref link (where @reflink is your unique code)

[campaign link]

Execution

CRMChat's snippet system auto-inserted:

• KOL's Telegram username

• Their unique referral code

• Personalized greeting based on past conversations

134 messages sent across three tiers:

1. Tier 1 (Top KOLs): Hand-crafted messages with extra context

2. Active Community: Automated sequence with template

3. New Prospects: Manual reach-out explaining both platforms

Results tracked in notes:

• Which KOLs confirmed participation

• Top referral generators

• Future collaboration opportunities mentioned

The entire campaign — from setup to execution to follow-up tracking—took hours instead of days.

Why This Matters for Crypto Projects

From Transactional to Strategic

Before CRMChat: Reach out when you need promotion, ghost KOLs between campaigns.

After CRMChat: Maintain ongoing relationships, get early feedback on features, and build authentic advocacy instead of paid shilling.

Scale Without Losing the Personal Touch

Crypto communities smell mass marketing from miles away. CRMChat lets you scale while staying personal:

• Templates provide consistency

• Conversation history gives context

• Notes capture relationship nuances

• Every message feels 1-on-1

Faster Partnership Execution

New partnerships move from concept to live campaign in hours:

Before: 3-4 days manually messaging KOLs, tracking responses in spreadsheets, high chance of missing key influencers.

After: 30 minutes to set up sequence, automated follow-ups, clear pipeline showing who responded.

Key Takeaways

1. Treat KOL Relationships Like Enterprise Deals

Each major KOL = access to thousands of engaged followers. They deserve the same CRM infrastructure you'd give enterprise accounts.

2. Meet Influencers on Their Platform

Asking crypto KOLs to check email is a non-starter. If your CRM isn't Telegram-native, you've already lost.

3. Automate the Boring, Personalize the Important

Let sequences handle initial contact and follow-ups. Save your energy for high-value relationship building.

4. Document Everything

Six months from now, when a KOL reaches back out, you need to remember every detail of your past conversations.

5. Build Systems Early

Don't wait until you have 200 KOLs to implement a CRM. Start when you have 20.

The Bottom Line

You can't manage 200+ crypto KOL relationships through regular Telegram DMs. Spreadsheets don't scale. Traditional CRMs don't work because crypto doesn't use email.

ATM.day solved this with CRMChat—a Telegram-native CRM that brings pipeline management, automated sequences, and relationship tracking directly into the platform where crypto actually happens.

Result: Professional KOL coordination at scale, partnership campaigns launched in hours instead of days, and zero burned bridges from missed follow-ups.

About ATM.day

ML-powered platform discovering trending tokens by analyzing 20,000+ profitable wallets. 72 tokens per day, 82% win rate, 190% average ROI to ATH. Official partner of karta.trade.

atm.day • @atmdotday • Telegram

About CRMChat

First Telegram-native CRM built for Web3, crypto, and tech companies doing business on Telegram. Automated sequences, pipeline management, team collaboration — all without leaving the app.

crmchat.ai • Start free