GTM/Marketing Agency

How LeadBridge Generated 90 SQL Leads Across 3 Complex B2B Campaigns

LeadBridge runs multi-channel B2B outreach campaigns, yet Telegram outreach generates 60-80% of all leads.

LeadBridge

London, UK

Outreach

2025

Valentin

Co-Founder & CEO

A specialized B2B growth agency leveraged Telegram outreach to reach decision-makers for high-value enterprise clients across industrial automation, AI infrastructure, and sales management platforms.

LeadBridge is a B2B growth agency specializing in AI-driven outreach and account-based marketing (ABM) for mid-market and enterprise companies. The agency helps teams consistently reach decision-makers through highly personalized multi-channel campaigns across Email, LinkedIn, Telegram, and WhatsApp.

When LeadBridge needed to deliver results for three complex client projects, they turned to CRMChat's Telegram automation to complement their multi-channel approach. The results speak for themselves: 90 qualified SQL leads across three campaigns targeting high-value enterprise prospects.

Key Results Across 3 Campaigns:

  • 90 total SQL leads delivered to clients

  • 60 scheduled meetings for an industrial automation client

  • 25 SQLs for an AI sales infrastructure platform

  • 7 SQLs for an enterprise deal management solution

  • Multi-channel approach integrating Telegram with email and LinkedIn

  • High-value enterprise targets reached effectively

Campaign #1: Industrial Automation Developer & Integrator

Client Background

An industrial automation company developing and implementing automated process management systems for manufacturing enterprises, targeting directors of production facilities.

Deal Value: $300K - $2M USD
Target Audience: Directors of Production, Directors of Development, Plant Managers, CIOs

The Challenge

Building a lead generation process through outreach ahead of the Pharmtech exhibition. The client lacked a systematic approach to lead generation and needed rapid deployment before the industry event.

Campaign Execution (1.5 months)

Research & Database Building:

  • Parsed and enriched exhibition participant database: 14,000 contacts with emails, phones, and Telegram usernames

  • Identified 1,300 relevant prospects matching ICP criteria

Multi-Channel Outreach:

  • Launched multi-channel campaigns (Email + Telegram)

  • Integrated messaging across platforms for maximum reach

Results:

  • 430 responses from prospects

  • 150 MQLs (Marketing Qualified Leads)

  • 60 scheduled meetings (55 at exhibition + 5 post-event)

  • 35 SQL leads (Sales Qualified Leads)

Campaign #2: AI Infrastructure for Sales Management

Client Background

An AI-powered sales management platform that automates inbound funnels - capturing leads, qualifying them, and passing only relevant prospects to sales managers while controlling lead engagement.

Deal Value: $20K - $30K USD
Target Audience: CMOs, Sales Department Leaders, Commercial Directors at companies with high inbound application volumes

The Challenge

Building a stable lead flow through outreach with a target of 7 meetings per month. The client needed precise targeting for a specific high-value audience and had to communicate the value of their AI solution effectively.

Campaign Execution (3 months)

Multi-Channel Strategy:

  • Mass personalized outreach via Telegram and Email

  • Telegram group parsing based on professional interests

  • LinkedIn parsing enriched with email and Telegram profiles

Results:

  • 36 meetings (1.7x above target)

  • 25 SQL leads (Sales Qualified Leads)

Campaign #3: Enterprise Deal Management Platform

Client Background

An AI infrastructure platform for managing complex B2B deals worth hundreds of millions of dollars, requiring validation through real enterprise meetings.

Deal Value: $400K USD (implementation) + $100K USD (deployment) + $60K USD/year (support)
Target Audience: Corporate Sales Directors, Commercial Directors, CIOs, CDTOs, Sales Department Leaders

The Challenge

First market entry - creating initial lead flow from scratch. With no prior sales history, the product needed validation through real meetings. High entry barrier targeting the enterprise segment required precise outreach.

Campaign Execution (3 months)

Prospect Research:

  • Contact parsing from LinkedIn, TenChat

  • Telegram, Email, and LinkedIn profile enrichment

Outreach Strategy:

  • Multi-channel campaigns across Telegram, Email, and LinkedIn

Results:

  • 400 responses from prospects

  • 150 MQLs (Marketing Qualified Leads)

  • 20 scheduled meetings

  • 7 SQL leads (Sales Qualified Leads)

Why Telegram Outreach Worked for Enterprise B2B

Direct Access to Decision-Makers

LeadBridge discovered that many enterprise decision-makers, particularly in CIS markets, actively use Telegram for business communication. This provided direct access without gatekeepers, common in email and phone outreach.

Complement to Multi-Channel Strategy

Rather than replacing email and LinkedIn, Telegram served as a powerful complement. Prospects who ignored emails often responded on Telegram, and vice versa, significantly increasing overall response rates.

Higher Engagement Rates

Telegram's immediate notification system and chat-based interface generated faster responses compared to traditional channels, particularly valuable for time-sensitive campaigns around industry events.

Professional Context

For technical and enterprise audiences, Telegram provided a professional yet accessible communication channel that felt less formal than email but more business-appropriate than consumer messaging apps.

Platform Benefits

CRMChat provided LeadBridge with:

  • Automated sequencing for consistent Telegram outreach

  • Multi-account management for scaling campaigns

  • Integration capabilities with their existing research and enrichment workflows

  • Analytics tracking for optimizing message performance

  • Reliable delivery for enterprise-focused campaigns

Looking Forward

LeadBridge continues expanding its Telegram outreach capabilities as part of its multi-channel approach. The success across three diverse B2B campaigns - from industrial automation to AI sales infrastructure to enterprise deal management - demonstrates Telegram's versatility for reaching high-value decision-makers.

"Our core strength is combining deep ICP research with AI automation into scalable outbound engines," explains Valentin Tantsiura, LeadBridge founder. "Telegram has become an essential part of that engine, particularly for enterprise prospects who are increasingly using it for business communication."

For B2B agencies and companies targeting enterprise decision-makers, LeadBridge's systematic approach provides a proven framework: invest in thorough research, enrich databases across multiple channels, including Telegram, and deliver qualified SQL leads rather than just raw responses.

About CRMChat: CRMChat is a Telegram-native CRM and automation platform designed for teams conducting business development through Telegram.

About LeadBridge: LeadBridge is a B2B growth agency specializing in AI-driven outreach and account-based marketing for mid-market and enterprise companies, with expertise across the US, EU, CIS, MENA, and APAC markets.

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